Custom Foldaway Tote
What it was purchased for: In the logo for a county governement are sheep. One of the department workers saw a retail foldaway tote that has a sheep on the outside, so when it’s folded up you see the sheep. She asked if we could make it and we did. They liked the bag, the mock up and the price so much that other departments decided to use the same bag with different colors and logos. We started with a 3K–4K piece order and ended up with a 9K total order.
How it was distributed: Each department has events and meetings during which they will be handed out for 2016.
Result or ROI: Local residents are getting involved and meeting attendance has increased.