Custom Cardboard Virtual Reality v2
What it was purchased for: A leave behind for Field Marketing Account Managers too help convert business from the competition. This end user had received a sample of the cardboard virtual reality from another supplier back several months before. Because this distributor had such a great relationship with the client, the client asked her to find a pair. The distributor searched and could not find what the client was looking for. A colleague was at the PPAI Las Vegas show and saw a pair at the Hit booth and thought they were the bomb. They shared the picture with the colleague. She had found the item her client wanted with Hit! She worked with Hit on pricing and production time.
How it was distributed: These items went into the company's online store and was used as a leave behind for good clients and conversions.
Result or ROI: The distributor is now going back to the client to expand on the possibilities for this item. Possibly creating a custom app to lock in future sales.