Product Number: #6223

Description: Custom Malibu Sunglasses

Industry: Automotive/Banking

What it was purchased for: A car company wanted to find a product that would promote their brand at the local college BCS Bowl Games.

How it was distributed: They decided that they would use sunglasses, as most all of the BCS Bowl games were day games. They would put the company logo on one temple and the school name and mascot on the other temple (Co-Branded) and the glasses would be in the competing school’s color. 5,000 pair of glasses were handed out to the first 5,000 fans of each team. They did this for each of the 4 BCS Bowl Games.

Result or ROI: This promotion was so well received, the car company indicated to the rep that it was the most successful bowl promotion they had done in the past 5 years. On top of that, the promotion rep shared this story to a local bank and recommended that they do this with a local high school team. They co-branded the glasses with the bank’s name on one stem and the school’s name & mascot on the other stem, glasses in school colors. After the first 1,500 pairs were handed out, attendees were coming back asking to buy the sunglasses!

Product Number: #6223

Description: #6223 Sunglasses and #315 Sunglass Case

Industry: Coffee Shop

What it was purchased for: Summer is a big opportunity for coffee chains to sell frozen drinks. Part of an employee reward during a promotion for a few new frozen drinks needed to include a giveaway.

How it was distributed: A prize pack of fun summer goods was given to every employee at every store that reached their sales goal during the promotion.

Result or ROI: The program increased employee participation in selling new drinks resulting in high sales for the targeted items. The order kept increasing as more and more stores reached their goal.

Product Number: #6223

Description: Malibu Sunglasses

Industry: Financial

What it was purchased for: A bank in a community of about 25,000 people wanted to do a product that would give them good exposure, and have some good shelf-life and be distributed in a very efficient way throughout the community.

How it was distributed: The bank had bought things in the past and found that "over-the-counter" distribution was slow and not very efficient. Distributor rep went to the bank with a great idea. He showed them the 6223, Malibu sunglasses. He said that if the bank would put their name on one arm of the glasses and the school name and mascot on the other, he would meet with the high school's booster club, and since the club has a merchandise table at all the high school football games, the club could give these glasses to every attendee at the game. Of course the glasses would be in the school color. Since this was a large class school, the attendance at games was 4,000 - 5,000 people, with the students comprising at least 1,000 of the attendees.

Result or ROI: Bank loved the idea of providing the high school's fans with a product they could wear, and the idea that over 2,000 people would be wearing an item that had the bank's name on it. Distribution could be handled at one game. Result was that the bank purchased the glasses and the booster club was all for doing a give-away that would draw people to their merchandise table. Everybody involved won! Fans got a free product that they could wear. Booster club got a product to give away that would draw clients to their merchandise table. Bank got their name and goodwill out into the community at a single game.

Product Number: #6223

Description: Custom Imprint - Malibu Sunglasses

Industry: Food/Beverage

What it was purchased for: A major tea company was trying to create mass buzz over their 3 new tea flavors being introduced at a large outdoor tradeshow event. They wanted something with impact that people would not only wear while on site, but also take with them and wear to promote their brand after that day. Additionally they wanted a special design that would get people talking.

How it was distributed: The sunglasses were at the end users booth at the event. Anyone who came over to taste the 3 new teas and fill out a quick survey would get a pair of these sunglasses for free.

Result or ROI: The end user was out of sunglasses before the 2nd day of the event. They had tremendous feedback on their new tea flavors and an incredible buzz because everyone that left their booth was wearing these sunglasses. They have another event planned for late fall and are placing a repeat order with a new design. Their goal is to make these a limited edition set of styles that people will look forward to collecting.

Product Number: #6223

Description: Malibu Sunglasses

Industry: Grocery Store

What it was purchased for: Several giveaways were needed during breast cancer awareness month to give out in a stadium.

How it was distributed: These sunglasses were given to fans at the events by a sponsor booth handing them out inside the gate.

Result or ROI: The glasses always bring in a crowd and everyone loves them and wears them on the spot. This raised even more awareness for the cancer cause, the store and the store's dedication to helping this cause.

Product Number: #6223

Description: CUSTOM Malibu Sunglasses

Industry: Liquor/Food and Beverage

What it was purchased for: The End User wanted to give something away at this year’s Spring Break in Jamaica for an MTV event that would capture the attention of not only the Spring Breakers but get air time on MTV as well. One of the hottest items in our line right now is the 6223 Malibu Sunglasses. Not only are they stylish, but they are UV protected and are a necessary item to use at the beach.

How it was distributed: As Spring Breakers made their way on to one of MTV’s beach stages, they were asked to try a very small glass of this mixed drink. Once they tried the drink they were given the sunglasses.

Result or ROI: The sunglasses were a huge hit with the recipients, creating awareness for the liquor brand. They were in such high demand that they ran out of 3,000 units in less then 30 minutes and were spotted around town the entire week. Everyone in the MTV crowd was wearing the glasses, hence giving the liquor brand publicity all over the world.

Product Number: #6223

Description: Malibu Sunglasses

Industry: Technology

What it was purchased for: A major internet search engine was looking for giveaways for various outdoor events.

How it was distributed: The company has several student ambassadors that take the sunglasses onto campuses for recruiting, and they also give them away at events such as career fairs, company picnics and trade shows

Result or ROI: It has had good results in two ways. One they have been a huge hit amongst the targeted demographic. They get a lot of attention and are in constant need of more. They spent well over $100,000 on them in 2011. The other result was beneficial for the client. They were such a success that some of the employees started buying them on the side for their own personal uses: weddings, birthday parties, kids swim teams, gold events, etc. This turned into even more business for them.

Product Number: #6223

Description: Custom 6223

Industry: Technology

What it was purchased for: A major software publisher was coming out with a major new version of their best-selling product.

How it was distributed: During the release event for their software, attendees received goody bags, including full-color custom 6223 sunglasses branded with their favorite software logo.

Result or ROI: Fans of the brand loved them and wore them outside of the convention as well as at the live music event hosted by the release part