Product Number: #4204

Description: Running Belt Fanny Pack

Industry: Fitness

What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly memberships. They had used gym towels and drawstring backpacks in the past and were interested in a fresh idea. They chose the running belt as it provided their members with a lightweight, stylish option to hold essentials like phones, earbuds, locker keys, etc. while working out.

How it was distributed: The gym handed these out with each new premium membership sold. Due to the popularity, they also made them available for purchase to current members at the front counter of each chain.

Result or ROI: The new gym members appreciated the extra perk given to them and the belts are spotted being used around the club daily. The club staff appreciated that the instances of bags being left around and in the way decreased with the usage of these belts.

Product Number: #4204

Description: Running Belt Fanny Pack

Industry: Tourism

What it was purchased for: A popular ski resort was looking for an item that could be both sold in their gift shop and used as thank you gifts with the purchase of season passes. Their distributor rep suggested the 4204 Lycra Running Belt as an item that would be practical for skiers to carry their phones, cash, keys, lip balm, etc. in while being lightweight enough not to be cumbersome.

How it was distributed: The resort purchased these with their logo on them and handed them out to everyone who purchased passes this season. They ordered extras in multiple colors to sell in their on-site gift shop as well.

Result or ROI: Passholders were delighted with the usefulness of the gift, and the gift shop has since reordered to refill their stock. The resort reports seeing these regularly used by their guests, and have even had new passholders specifically ask for them. This showed the resort that this gift did create buzz for their program and they plan to run it again next season.