Broadcast Media / Telecommunication
What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given out to donors upon arrival as a giveaway.
How it was distributed: It was given to anyone who gave blood as both a thank you and a reminder to watch the television series.
Result or ROI: Anyone who spotted someone wearing those glasses was willing to do what they had to do to get a pair and they came over to donate.