Product Number: #3070

Description: Laundry Bag

Industry: Financial

What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock design, “Laundry Method for College Students” that gave basic tips and instructions for washing clothes, along with their logo.

How it was distributed: It was given out at the time of opening a new account.

Result or ROI: The concept was so creative and successful that the word spread on campus and increase of new accounts were up 20%.