Product Number: #304

Description: Mini Backpack

Industry: Education

What it was purchased for: A private college was looking for a recruitment item that they could give to students that were visiting the college for a tour.

How it was distributed: The college sent out a postcard to recent high school graduates in the area advising that if they signed up for a tour of the college they would receive a gift. They picked the #304 Mini Backpack because it was very functional and they liked the design.

Result or ROI: The promotion was a success and the college had a 10% enrollment over the previous year.