What it was purchased for: A ship yard in a major city harbor has advocates for the ship yard who go out to local schools to promote ship building. These advocates needed a fun way to engage the kids with the craft of ship building. They decided goodie bags would entertain the kids and get their brand in the children’s minds.
How it was distributed: The 2230 pencil sharpeners were branded for the ship builders and handed out with the goodie bags. The kids loved them and used them in their classroom.
Result or ROI: The ship yard has since been repeating the order each year for the new class of incoming students to spark their interest in ship building.