Running Belt Fanny Pack
What it was purchased for: A popular ski resort was looking for an item that could be both sold in their gift shop and used as thank you gifts with the purchase of season passes. Their distributor rep suggested the 4204 Lycra Running Belt as an item that would be practical for skiers to carry their phones, cash, keys, lip balm, etc. in while being lightweight enough not to be cumbersome.
How it was distributed: The resort purchased these with their logo on them and handed them out to everyone who purchased passes this season. They ordered extras in multiple colors to sell in their on-site gift shop as well.
Result or ROI: Passholders were delighted with the usefulness of the gift, and the gift shop has since reordered to refill their stock. The resort reports seeing these regularly used by their guests, and have even had new passholders specifically ask for them. This showed the resort that this gift did create buzz for their program and they plan to run it again next season.