What it was purchased for: A major internet search engine was looking for giveaways for various outdoor events.
How it was distributed: The company has several student ambassadors that take the sunglasses onto campuses for recruiting, and they also give them away at events such as career fairs, company picnics and trade shows
Result or ROI: It has had good results in two ways. One they have been a huge hit amongst the targeted demographic. They get a lot of attention and are in constant need of more. They spent well over $100,000 on them in 2011. The other result was beneficial for the client. They were such a success that some of the employees started buying them on the side for their own personal uses: weddings, birthday parties, kids swim teams, gold events, etc. This turned into even more business for them.