Product Number: #137

Description: Phone Stand

Industry: Financial

What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name in front of the clients and also lasting.

How it was distributed: The phone stands were taken to industry trade shows and handed out.

Result or ROI: Many compliments were given after receipt of the phone stands, and the booth made some buzz around the show floor. Booth attendance was higher than previous years.

Product Number: #3070

Description: Laundry Bag

Industry: Financial

What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock design, “Laundry Method for College Students” that gave basic tips and instructions for washing clothes, along with their logo.

How it was distributed: It was given out at the time of opening a new account.

Result or ROI: The concept was so creative and successful that the word spread on campus and increase of new accounts were up 20%.

Product Number: #6223

Description: Malibu Sunglasses

Industry: Financial

What it was purchased for: A bank in a community of about 25,000 people wanted to do a product that would give them good exposure, and have some good shelf-life and be distributed in a very efficient way throughout the community.

How it was distributed: The bank had bought things in the past and found that "over-the-counter" distribution was slow and not very efficient. Distributor rep went to the bank with a great idea. He showed them the 6223, Malibu sunglasses. He said that if the bank would put their name on one arm of the glasses and the school name and mascot on the other, he would meet with the high school's booster club, and since the club has a merchandise table at all the high school football games, the club could give these glasses to every attendee at the game. Of course the glasses would be in the school color. Since this was a large class school, the attendance at games was 4,000 - 5,000 people, with the students comprising at least 1,000 of the attendees.

Result or ROI: Bank loved the idea of providing the high school's fans with a product they could wear, and the idea that over 2,000 people would be wearing an item that had the bank's name on it. Distribution could be handled at one game. Result was that the bank purchased the glasses and the booster club was all for doing a give-away that would draw people to their merchandise table. Everybody involved won! Fans got a free product that they could wear. Booster club got a product to give away that would draw clients to their merchandise table. Bank got their name and goodwill out into the community at a single game.