Product Number: #1239

Description: 4" Mini Plush Buddies Frog With Shirt

Industry: Education

What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming College Fairs they will be exhibiting at. After discussing the project with their sales representative, they were very interested in having a plush animal giveaway. At first they were interested in the #1267; their sports mascot is a frog and our shirt colors matched their school colors perfectly. Their buyer however, was concerned about the storage space for the products, both at the booth and between events. They were sent samples of the new #1239 - 4" Mini Plush Buddies Frog with Shirt as a space-conscious alternative. The buyers loved it! The size difference was just what they needed and the mini plush was just as attractive and eye-catching as the 6" Frog. Better yet, it is half the weight.

How it was distributed: The college decided to put a sign-up sheet next to their displayed Mini Plush Buddies. They also included a sign that read, "Leap into Your Future with Us! Sign up for more information and take home a new friend!" Another way the giveaway was presented was as a mug stuffer, they placed some of the frogs inside their branded mugs. These mugs were given away to prospective students.

Result or ROI: Although people were not required to sign-up to receive the giveaway, simply having the giveaway next to the form increased sign-ups more than 60%. In addition to the direct results from the sign-up form, there were many other indirect successes attributed to this giveaway. The word-of-mouth about the plush giveaway brought people looking for their booth specifically and increased the questions asked regarding their sports program. The small size made this item easy to manage in bulk and easy to giveaway.

Product Number: #304

Description: Mini Backpack

Industry: Education

What it was purchased for: A private college was looking for a recruitment item that they could give to students that were visiting the college for a tour.

How it was distributed: The college sent out a postcard to recent high school graduates in the area advising that if they signed up for a tour of the college they would receive a gift. They picked the #304 Mini Backpack because it was very functional and they liked the design.

Result or ROI: The promotion was a success and the college had a 10% enrollment over the previous year.

Product Number: #7033

Description: Keep Warm Buddy Set

Industry: Education

What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. They chose item #7033, which includes a beanie, scarf and gloves, since it would appeal to a broad spectrum of people.

How it was distributed: The sets were sold at sporting events and on campus.

Result or ROI: The sets enabled the school to raise enough money for the trip, and they plan to sell them again next year for the next camping trip.