Plush Big Paw Bear With Shirt
What it was purchased for: A bank chain needed a product for tellers to hand out to new account members.
How it was distributed: These teddy-bears were given to new accounts specifically targeting college loans.
Result or ROI: This is still an active program. It’s a small bank with several branches. It’s been a great ice breaker to get people to sign up. These banks are typically in grocery stores and people stop for a bear promotion.