Product Number: #31
Description: Kan-Tastic
Industry: Food & Beverage
What it was purchased for: Fast-food chain giveaway for college football night.
How it was distributed: The vendor handed the Kan-Tastic out at the gate during a college football game. The items were printed with the team logo and schedule on one side and the fast-food logo on the other.
Result or ROI: Many fans were using the item during the event, boosting brand visibility throughout the game.
Product Number: #6223
Description: CUSTOM Malibu Sunglasses
Industry: Food & Beverage
What it was purchased for: The End User wanted to give something away at this year’s Spring Break in Jamaica for an MTV event that would capture the attention of not only the Spring Breakers but get air time on MTV as well. One of the hottest items in our line right now is the 6223 Malibu Sunglasses. Not only are they stylish, but they are UV protected and are a necessary item to use at the beach.
How it was distributed: As Spring Breakers made their way on to one of MTV’s beach stages, they were asked to try a very small glass of this mixed drink. Once they tried the drink they were given the sunglasses.
Result or ROI: The sunglasses were a huge hit with the recipients, creating awareness for the liquor brand. They were in such high demand that they ran out of 3,000 units in less then 30 minutes and were spotted around town the entire week. Everyone in the MTV crowd was wearing the glasses, hence giving the liquor brand publicity all over the world.
Product Number: #6223
Description: Custom Imprint - Malibu Sunglasses
Industry: Food & Beverage
What it was purchased for: A major tea company was trying to create mass buzz over their 3 new tea flavors being introduced at a large outdoor tradeshow event. They wanted something with impact that people would not only wear while on site, but also take with them and wear to promote their brand after that day. Additionally they wanted a special design that would get people talking.
How it was distributed: The sunglasses were at the end users booth at the event. Anyone who came over to taste the 3 new teas and fill out a quick survey would get a pair of these sunglasses for free.
Result or ROI: The end user was out of sunglasses before the 2nd day of the event. They had tremendous feedback on their new tea flavors and an incredible buzz because everyone that left their booth was wearing these sunglasses. They have another event planned for late fall and are placing a repeat order with a new design. Their goal is to make these a limited edition set of styles that people will look forward to collecting.
Product Number: #6223
Description: #6223 Sunglasses and #315 Sunglass Case
Industry: Food & Beverage
What it was purchased for: Summer is a big opportunity for coffee chains to sell frozen drinks. Part of an employee reward during a promotion for a few new frozen drinks needed to include a giveaway.
How it was distributed: A prize pack of fun summer goods was given to every employee at every store that reached their sales goal during the promotion.
Result or ROI: The program increased employee participation in selling new drinks resulting in high sales for the targeted items. The order kept increasing as more and more stores reached their goal.
Product Number: #G64000
Description: Gildan® Softstyle® T-Shirt
Industry: Food & Beverage
What it was purchased for: A specialty organic snack food manufacturer wanted a dual-purpose item: comfortable, professional uniforms for their trade show booth staff and a desirable merchandise item to include in premium "brand ambassador" kits. They chose the #G64000 Gildan® Softstyle® T-Shirt for its comfort and broad appeal, ensuring brand consistency and a high-value item for both internal teams and external advocates.
How it was distributed: The t-shirts were primarily provided as mandatory, branded uniforms for staff working at national trade shows and in-store sampling events. A limited run was also made available as a giveaway item for social media contests and included in exclusive kits sent to food bloggers and influencers.
Result or ROI: The soft, high-quality feel of the t-shirts was a hit with staff and influencers alike, leading to the shirts being worn frequently outside of required events. This transformed wearers into "walking billboards" in casual settings, significantly increasing organic brand visibility. The social media contests generated thousands of entries and impressions, and the brand ambassador program resulted in authentic user-generated content and positive reviews. The high perceived value of the t-shirt effectively drove engagement and fostered a stronger connection between the consumer and the brand's image.
Product Number: #IWM-MINTS
Description: Individually Wrapped Mints
Industry: Food & Beverage
What it was purchased for: A regional brewery wanted to offer a premium, branded finishing touch to customers at the end of their dining or tasting experience. They chose Individually Wrapped Mints to reinforce their brand beyond the point of sale and provide a refreshing, palate-cleansing gesture that would leave a positive final impression. The brewery used a custom wrapper featuring their logo and signature artwork.
How it was distributed: The mints were placed in a small branded bowl at the host stand and bar area for customers to take on their way out. The waitstaff also presented the mints with the final bill, adding a personalized element to the end of the meal.
Result or ROI: Customers appreciated the thoughtful touch, often pocketing the mints and carrying the branded wrapper with them. This enhanced brand recall and provided a small, mobile form of advertising. The brewery experienced a measurable lift in customer satisfaction survey scores related to "overall experience." The strategy also fostered a greater sense of brand loyalty and word-of-mouth promotion, particularly on social media, where customers sometimes posted photos of the branded mints.