Industrial / Manufacturing
What it was purchased for: A cap that combined a custom visor, 3D embroidery with the manufacturer's brand, and the manufacturer's private label. Was used as a Sales promotion giveaway.
How it was distributed: A distributor was working with a fireworks manufacturer in the Midwest. Obviously this manufacturer's business is very seasonal. The summer months of their selling season are their busiest of the sales year. During this high-volume time of their sales year the Fireworks manufacturer decided they wanted to get their brand on a gift with purchase that would keep their name visible throughout the entire year. They asked their distributor to bring them ideas for a gift with purchase that would be the right fit for their clientele, and would be a gift that would have continuous use and keep their brand visible all year round.
The distributor came to HIT Promotional Product for ideas. They came up with the idea of doing a completely custom cap that would be unique to the manufacturer's brand, and have a high-perceived value. A cap that would be highly coveted, but could only be acquired by purchasing $100 worth of fireworks. Working with the buyer, the distributor was able to design a cap that combined a custom visor, 3D embroidery with the manufacturer's brand, and the manufacturer's private label in each cap. HIT Promotional Products was able to build this concept into a remarkable cap.
Result or ROI: HIT Promotional Products was able to manufacture over 12,000 of these caps for all the various Fireworks outlets and each and every outlet used all of the caps that were ordered for them. A cap was given with every $100 worth of fireworks. A cap that keeps the brand visible all year round!