Car Dealership Uses Lavish Candy Tin to Thank Their Most Loyal Customers for another Year of Business
What it was purchased for: Lancaster Toyota has been serving the region for over thirty years. The dealership has always taken pride in their superb customer service and employees that have been with the company for decades. It is a community institution and the company wanted to do something special at the end of the year for their most loyal of customers. Most clients have been with Lancaster Toyota for as long as the some of the employees. It seems like once a customer bought a car from Lancaster Toyota, they have refused to buy a vehicle from anyone else due to the quality customer service and the dependability of the product. As a company, Toyota has endured an extremely tough year with the prevalent vehicle recalls, so Lancaster Toyota wanted to do something special to ensure that their customers would continue to remain committed to the dealership. They contacted a distributor who then got in touch with Admints & Zagabor, a leading supplier of gourmet food gifts and promotional products.
How it was distributed: When Admints reviewed the challenge facing Lancaster Toyota, they understood that
this could not be a run of the mill thank you gift; it needed to be exceptional because these were
the most devoted of customers. The dealership decided that they would give the product to
customers that have been with them for over ten years. The gift would be sent after Christmas for
the New Year, symbolizing another year with the business. Admints felt that one of their
gourmet food gifts would be the best fit for Lancaster Toyota. In the end, Admints decided upon
their Grand Tin filled with chocolate covered mini pretzels (GT1-C). The product comes with a
one-color screen imprint on the top of the tin. There are different color options for the tin and the
art department at Admints decided to use a white tin with the Lancaster Toyota logo imprinted in
red. Inside of the tin was a customized greeting card that said: “Lancaster Toyota thanks you for
another great year of business! Have a safe and happy New Year!!!” The dealership loved the tin
and gave the green light to produce it.
Result or ROI: The customers that received the gift couldn’t believe the generosity of Toyota. The
owners remarked that every time a client would come in for service or a tune-up, they would go
on about the tins and the delicious pretzels. The dealership wanted to please their most loyal of
customers and from gauging the response from walk-ins, they achieved their goal. Lancaster
Toyota contacted the promotional team thanking them for a job well done and that they would be
in touch about doing another job during the holidays next year.