Product Number: #137

Description: Phone Stand

Industry: Technology

What it was purchased for: A tech supplier was in need of giveaways for an industry trade show. They needed something inexpensive yet useful to their audience.

How it was distributed: The phone holders were handed out at the booth, and folks from around the exhibit hall came around just to find out what these things were.

Result or ROI: They were very impressed! Best of all they drew in the right people to the booth and gave a chance to give them the “pitch”. Great idea!

Product Number: #245

Description: Auto Air Vent Magnetic Phone Mount

Industry: Technology

What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their budget. The #245 Auto Air Vent Magnetic Phone Mount was the perfect choice as it has a high value for a low cost. The item is small which helps with shipping as well as distribution.

How it was distributed: The Phone Mount was given away at a recent technology conference. People loved that it was small and lightweight but also had 2 imprint areas that allowed the brand to showcase their logo.

Result or ROI: The giveaway was very well received. Several recipients remarked on their approval of the design. The mount being detachable made it an instant favorite that people said they were excited to use.

Product Number: #6223

Description: Malibu Sunglasses

Industry: Technology

What it was purchased for: A major internet search engine was looking for giveaways for various outdoor events.

How it was distributed: The company has several student ambassadors that take the sunglasses onto campuses for recruiting, and they also give them away at events such as career fairs, company picnics and trade shows

Result or ROI: It has had good results in two ways. One they have been a huge hit amongst the targeted demographic. They get a lot of attention and are in constant need of more. They spent well over $100,000 on them in 2011. The other result was beneficial for the client. They were such a success that some of the employees started buying them on the side for their own personal uses: weddings, birthday parties, kids swim teams, gold events, etc. This turned into even more business for them.

Product Number: #6223

Description: Custom 6223

Industry: Technology

What it was purchased for: A major software publisher was coming out with a major new version of their best-selling product.

How it was distributed: During the release event for their software, attendees received goody bags, including full-color custom 6223 sunglasses branded with their favorite software logo.

Result or ROI: Fans of the brand loved them and wore them outside of the convention as well as at the live music event hosted by the release part

Product Number: #847

Description: Dart Pen

Industry: Technology

What it was purchased for: A data storage company wanted an item they could put on their company store website that branches or divisions could purchase and on which they could add their branch logo. They chose the 847 dart pen, and each was sold printed with the main logo and the branch logo that was ordering them.

How it was distributed: Sold directly from the website to several branch locations.

Result or ROI: The distributors that created the program now have all these branches and affiliates buying the pens, and through that they have created relationships that have led to other items not on the site being sold for individual projects.

Product Number: #CCHS15

Description: Software Company Utilizes Unique Item to Boost Website Traffic

Industry: Technology

What it was purchased for: DCG Systems is a software company that was looking to increase volume on their newly designed website. The decision to reconstruct the website was due to DCG receiving complaints that their interface was difficult to navigate and it was not user friendly. The redesign was extensive and time consuming, but in the end DCG got the result that they were looking for. The revamped website also introduced the company's newest products. After the new website was operational, the problem DCG encountered was that they had to reclaim the customers that had previously dismissed their site as unusable. They also wanted to drive new clientele to the site. DCG's marketing group decided to speak to a promotional product distributor about a product to enhance web volume.

How it was distributed: The distributor brought in supplier Admints & Zagabor to help solve the problem. Admints and the distributor decided that the product should be sleek and practical, like the new DCG website. Ultimately, the team decided to use a new product that represented the new website, the Credit Card Hand Sanitizer Spray. The pocket-sized item is translucent with a fourcolor process laminated decal. The hand sanitizer spray has a citrus scent and contains 62% alcohol with an aloe moisturizer that kills up to 99.9% of all household germs. The label design consisted of the company logo in brilliant color with the web address in large print, along with the tagline "Fresh New Website." Once the product was completed, DCG and the distributor decided that the spray should be given away at industry tradeshows attended by the software company.

Result or ROI: The promotion worked wonderfully as it generated more online traffic to the new and improved website. In turn, software sales on the site improved much more than DCG ever anticipated; this included the new products that were just recently introduced. For a six-month period, the credit card spray was given to visitors of DCG Systems' booth during tradeshows. The item was incredibly popular and it was extremely rare for DCG to have any spray left over after the shows. The effect of the promotion was realized almost immediately, as web traffic increased and potential customers spent more time on the site because of the new user-friendly interface. As a result, software sales on the website increased and when clients would call in to make a possible purchase they were already aware of the new products being offered by DCG. In this instance, the hard work done by DCG to improve their website was reinforced by the promotional product, which directed impending buyers to the new interface. The credit card spray prompted buyers to visit the site and once there they noticed the improvement, consequently the sales and traffic increased.