Advertising Mint Box Helps Politician Gain Supporters at Regional Rallies
Trade Show / Convention / Events
What it was purchased for: Whit Torbert is a local politician from Alabama who needed a boost when it came to his political campaign. Torbert is running for circuit court judge in Etowah County, Alabama. The marketing department of Torbert's campaign contacted a local promotional product distributor, so they could give away an item at some of the candidate's upcoming rallies. That distributor then contacted Admints & Zagabor, a leading promotional product supplier located in Bellmawr, New Jersey. Together the team brainstormed for the perfect product for Torbert's campaign.
How it was distributed: The team went through the numerous products supplied by Admints and surmised that the item should be both beneficial and useful for the patrons at the rally. The team agreed that the advertising mint box (AB25) would be a great item to give away at the rallies. The box comes filled with 20-25 peppermints and is eco-friendly; the box is recyclable, biodegradable, and is printed with soy-based inks. One of Torbert's chief platforms in the race is the need to keep the area clean and unpolluted, so the green mint box would go a long way to reiterating his stance on the issue. The box is completely customizable on all 5 sides and is printed using a 4-color process.
Result or ROI: Torbert's support staff handed the boxes out to patrons who had attended any of the local Whit Torbert rallies in the weeks before voting. The patrons thought the boxes were unique and the mints tasty, while Torbert's support staff thought the item positively reflected Whit's stance to keep the area green. After these rallies, Whit Torbert surged in the polls and while this all can't be due to the mint box, the product definitely helped the candidate gain some new supporters.