Product Number: #55

Description: Cow Bell

Industry: Trade Show / Convention / Events

What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They chose the #55 cowbell.

How it was distributed: The item was co-branded with the name of a company sponsoring the marathon, and was handed out to the crowd on the day of the marathon.

Result or ROI: Since it was co-branded the cost was split two ways and both companies were able to advertise at huge events getting their advertisement into the hands of everyone there cheering someone on.

Product Number: #AB25

Description: Advertising Mint Box Helps Politician Gain Supporters at Regional Rallies

Industry: Trade Show / Convention / Events

What it was purchased for: Whit Torbert is a local politician from Alabama who needed a boost when it came to his political campaign. Torbert is running for circuit court judge in Etowah County, Alabama. The marketing department of Torbert's campaign contacted a local promotional product distributor, so they could give away an item at some of the candidate's upcoming rallies. That distributor then contacted Admints & Zagabor, a leading promotional product supplier located in Bellmawr, New Jersey. Together the team brainstormed for the perfect product for Torbert's campaign.

How it was distributed: The team went through the numerous products supplied by Admints and surmised that the item should be both beneficial and useful for the patrons at the rally. The team agreed that the advertising mint box (AB25) would be a great item to give away at the rallies. The box comes filled with 20-25 peppermints and is eco-friendly; the box is recyclable, biodegradable, and is printed with soy-based inks. One of Torbert's chief platforms in the race is the need to keep the area clean and unpolluted, so the green mint box would go a long way to reiterating his stance on the issue. The box is completely customizable on all 5 sides and is printed using a 4-color process.

Result or ROI: Torbert's support staff handed the boxes out to patrons who had attended any of the local Whit Torbert rallies in the weeks before voting. The patrons thought the boxes were unique and the mints tasty, while Torbert's support staff thought the item positively reflected Whit's stance to keep the area green. After these rallies, Whit Torbert surged in the polls and while this all can't be due to the mint box, the product definitely helped the candidate gain some new supporters.

Product Number: Custom Cap

Description: Custom Cap

Industry: Trade Show / Convention / Events

What it was purchased for: A major national racing event was looking for giveaways to hand out to folks in suites and VIP sponsors. They wanted to stay under $3, but have a fully custom product their fans would enjoy.

How it was distributed: Full custom caps were left in the suites of the attendees and sponsors. They were waiting on the end tables upon arrival.

Result or ROI: The caps were very well received and spotted all around the venue during the main event.